Indian culture has
many dimensions and is shaped by many elements: its
rich history, religious diversity, foreign rule influences
and population size. India has been on a steady path
of economic growth for the last several years due to
its technology boom and the entry of many foreign companies
interested in offshore outsourcing in India. These new
influences are creating new requirements of the Indian
workforce and shaping new demands of the Indian consumer.
It is important to understand the Indian business mindset
in order to successfully do Business in India. For those
seeking to build relationships with Indian counterparts,
suppliers, colleagues and clients, understanding the
Indian Business Mindset will allow for a competitive
advantage while doing business in this country at a
time when economic growth and opportunity will only
nurture business success.
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